We chose this still of the political leader from the trailer for the background of our poster and website because of the under lighting of the face which contrasts the black of the back drop. The expression on his face looks aggressive and powerful and the shadow of his glasses makes him look angry.
The composition of the still having the leader on the left of the photo and the space on the right makes it look like he needs someone else there next to him, inviting the viewer of the VALEO video ('The Time Is Now') to side with him and therefore makes them want to follow the movement, accentuating the themes of manipulation in the film.
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