Final Promotional Package

Poster













Trailer

















Website

Evaluation Question 1 In What Way Does Your Media Product Use, Challenge and Develop Conventions of Real Media Products

VIEW OUR EARLIER POST ON THE CONVENTIONS OF DYSTOPIAN AND THRILLER FILMS

Evaluation Question 2: How effective is the combination of your main product and your ancillary tasks?

Evaluation Question 3: What Have You Learned From Your Audience Feedback?

Evaluation Question 4: How did you use media technologies in the construction, research, planning and evaluation stages?

Influence of Black Mirror on our product

In the TV series created by Charlie Brooker, this image was used as an ident in between advertisements in a subliminal messaging method. This also linked to the This is a direct link to our theme of control and manipulation. 

We liked this link because it allowed the audience to feel that they were being manipulated as well. We want our audience to feel that they are being manipulated because it will make them relate to the character of Charlie more. Having this on television will generate interest in the film to a wider audience and because it's so ambiguous it will lead to people trying to find out what it means. 

We created a couple of different logos and chose this one as it's the most simple, to be the ident we would put on television:

Other ideas where: 

Final Poster

This is the final version of our poster for the film 'VALEO'. We used the same thin blue font for the tagline as in the website and the same still of the title as in the trailer and on the website.
We added our billing block from the trailer onto the bottom and the certification '15' for our film.

Final Website

For our final website design we used the exact same still of the political leader from the trailer as we did on the poster for continuity.
We also used the same font and colour for the text as in the trailer and poster. We embedded the trailer onto the website by putting it on YouTube and then wix.com allowed us to embed the video. We added Facebook and Twitter icons to the top of the website to allow visitors to find our social networking pages.
We used thin blue font and thin blue lines for the tabs at the top of the page to link with the blue of the title and the cold blue wash in the trailer and the image for the trailer and background of the website, we also used this in the font of the tagline.
We also hid small hype social networking icons on the website so that those interested in the film and looking at the website might find it and feel special that they've found them when they were hidden.
We added reviews to the website from 'Empire Magazine', 'The Telegraph' and 'Total Film Magazine'. These  will generate more interest in the film and people who read these productions would take their review seriously because they come from credible sources.

http://dotcoma2media.wix.com/valeo-film 

Valeo Video - Development

Production Company

From looking at existing media texts we found that every film has a production company. These include large companies such as Warner Bros and Disney, but there are also small production companies which are less well known. The name of the production company is most often found towards the beginning of the trailer and they almost always have an animation. For our film we decided to create our own production company animation for our trailer.
Creating our own production company animation makes out film seem more realistic and we decided to call it 'Dot Com Films' because this links in with the main theme, of technology and the internet, in our film. The words 'Dot Com Films' in black being put over and over each other makes it

Final Storyboard

Composition of the Poster & Website

We chose this still of the political leader from the trailer for the background of our poster and website because of the under lighting of the face which contrasts the black of the back drop. The expression on his face looks aggressive and powerful and the shadow of his glasses makes him look angry. 

The composition of the still having the leader on the left of the photo and the space on the right makes it look like he needs someone else there next to him, inviting the viewer of the VALEO video ('The Time Is Now') to side with him and therefore makes them want to follow the movement, accentuating the themes of manipulation in the film. 

Costumes

 For the character of Megan:

We decided the costume should consist of jeans and a hoodie, so it would be practical and make her look like a strong, powerful and atypical female character. This presents more of a masculine role, which the Converse and colour of clothing add to. We chose the top because it was simple and not revealing, again showing her lack of femininity. 
For the character Charlie:

We decided to have Charlie as a feminine character, wearing a skirt and brighter colours to show the contrast in characters between Megan and Charlie. Her femininity is also shown by her long blonde hair. This costume indicates that she is more susceptible to being controlled as the more feminine are often thought to be weaker.

The shoes of Charlie represent her strength and the military style is a reference to her conformity to the anti-government party.

Reason for the name 'VALEO'

The name of the opposing organisation needed to appropriately reflect its strength and control.

We therefore chose the name 'Valeo' (Latin for power, strength and influence) to portray these qualities.

First Storyboard

Trailer Final Cut

This is the final cut of our trailer.

Hype for VALEO

To promote the release of the film 'VALEO' a Facebook page and Twitter have been created to make people think that VALEO is a real organisation.

Twitter:

 Facebook Page: 

For these pages we created variations on the image of the leader with the text 'VALEO':

Third Draft of 'VALEO'

This is our most recent cut of the trailer. This includes 'COMING SOON' and our Billing Block. 

Feedback for the Second Draft

Things that need adding:

• Stock footage of rioting to show that it's spread nationwide
• 'COMING SOON'
• Billing Block
• More white noise
• More shots around
• More anchorage
• Production company

The New VALEO Video

This was our original VALEO video: 

Our audience feedback told us that the leader of the group 'VALEO' in this video was too young to be convincing and his voice wasn't forceful and strident enough to lead a revolution. 

We need the leader of the group to be convincing because in the film he would be taking over the whole country and if he couldn't convince the viewers of the trailer then there is no way that it'd be believable that he could control the minds of a country. 

We chose a new leader who was sterner looking and more mature but kept the same music (land of hope and glory).