A2 Media Blog for the film VALEO by Jessica Bartholomew, Tabitha Baker and Gemma Lynch

Saturday, 23 February 2013

Hype for VALEO

To promote the release of the film 'VALEO' a Facebook page and Twitter have been created to make people think that VALEO is a real organisation.

Twitter:

 Facebook Page: 

For these pages we created variations on the image of the leader with the text 'VALEO':







Third Draft of 'VALEO'


This is our most recent cut of the trailer. This includes 'COMING SOON' and our Billing Block. 


Thursday, 21 February 2013

Feedback for the Second Draft

Things that need adding:

  • Stock footage of rioting to show that it's spread nationwide
  • 'COMING SOON'
  • Billing Block
  • More white noise
  • More shots around
  • More anchorage
  • Production company

The New VALEO Video


This was our original VALEO video: 

Our audience feedback told us that the leader of the group 'VALEO' in this video was too young to be convincing and his voice wasn't forceful and strident enough to lead a revolution. 
We need the leader of the group to be convincing because in the film he would be taking over the whole country and if he couldn't convince the viewers of the trailer then there is no way that it'd be believable that he could control the minds of a country. 

We chose a new leader who was sterner looking and more mature but kept the same music (land of hope and glory). 



Feedback from First Draft

This is the first draft of our trailer: 
To find out what we needed to change for our second draft we uploaded our first cut to YouTube and asked a couple of people what they thought. 

Positive Feedback
  • What the political figure at the beginning is saying is 'powerful & convincing' and makes viewers feel 'patriotic and emotional' 
  • The characters look right for their roles
  • The anchorage 'what happens when internet freedom becomes internet control' looks really good with the letters being typed into Google
  • The shot of Charlie watching the 'VALEO' video at the beginning links her with the video well
  • The background music (land of hope and glory) to the 'VALEO' video evokes the viewer's patriotism
Creative Criticism 
  • The political figure is too young and not forceful enough 
  • The camera quality is poor therefore making action blurred and the colours unclear 
  • The way the lines are delivered isn't dramatic enough so doesn't catch the audience's attention
  • The story isn't clear and the clips don't indicate what happens
  • The audio quality is bad, so the dialogue sounds less dramatic 
  • The sound bridge doesn't link to the clips properly 
  • The clips don't link to each other effectively or form a storyline 
  • Sound continuity is poor 
  • The music is copyrighted so cannot be used
Steps which we took to correct this: 
  • Re-filmed some shots
  • Filmed some new shots
  • Edited them together in more creative ways
  • Use anchorage to explain more of the narritive
  • Re-filmed the 'VALEO' video with a new political figure
  • Choosing new music to create more suspense 


Certification of VALEO


We have chosen to classify our trailer as a 15.
Reasons for this are the following:

The theme
The theme of the film will be complex and dark, thus unsuitable for those under the age of 15.

Strong violence 
In the film there would be scenes of strong violence from protesters and conflict between characters

Frequent strong language 
The film would contain strong language due to the age of the characters (18 years old) and the nature of their arguments.

'VALEO' would not be an 18 because it will not 'dwell on the infliction of pain or injury' and then will not be 'continued or aggressive use' of the 'strongest terms'.

BBFC Film Certification

This is the information from the BBFC website concerning certificate 15 films: 
What does the 15 symbol mean?
No-one under 15 is allowed to see a 15 film at the cinema or buy/rent a ‘15’ rated DVD. 15 rated works are not suitable for children under 15 years of age.

Are there any limits on what sort of theme a work can have at 15?
No theme is prohibited, provided the treatment is appropriate for 15 year olds.

Is 15 really stronger than 12A?
Yes. 15 works are stronger than 12 or 12A rated works and could include any of the following:
  • strong violence
  • frequent strong language (eg 'f***').
  • portrayals of sexual activity
  • strong verbal references to sex
  • sexual nudity
  • brief scenes of sexual violence or verbal references to sexual violence
  • discriminatory language or behaviour
  • drug taking
How much strong language is there in a 15?
There could potentially be a great deal. At 15 there is no upper limit on the number of uses of strong language (eg f***).
Occasionally there may be uses of the strongest terms (eg 'c***'), although continued or aggressive use will not normally be passed 15.

What about discriminatory or offensive terms?
There may be racist, homophobic or other discriminatory language, and the work could explore themes relating to this.
However, at 15 the work as a whole must not endorse discriminatory language or behaviour.
How much sex and nudity is allowed at 15?
At 15 sexual activity can be portrayed, as long as there is no strong or graphic detail. Some sex scenes can be quite long at this category and may involve some nudity and movement. Though nudity may be allowed in a sexual context there should be no strong detail.
There are no constraints on nudity in a non-sexual or educational context.
There can be strong references to sex and sexual behaviour, but especially strong or crude references are unlikely to be acceptable unless justified by context.
Heterosexual and homosexual sex and sex references are treated the same.

Can there be strong violence?
Yes, at 15 violence may be strong. It should not dwell on the infliction of pain or injury, however, and the strongest gory images are unlikely to be acceptable.
Strong sadistic or sexualised violence is also unlikely to be acceptable.
Easily accessible weapons may not be glamorised.
What about sexual violence?
There may be detailed verbal references to sexual violence (for example descriptions of rape or sexual assault in a courtroom scene or in victim testimony) but any portrayal of sexual violence must be discreet and have a strong contextual justification.
What about horror works?
Many horror films are rated 15. At 15 there can be strong threat and menace (as long as it is not sadistic or sexualised), although the strongest gory images are unlikely to be acceptable.
Can you see drugs in a 15 rated film or video?
At 15 drug taking may be shown but the work as a whole must not promote or encourage drug misuse.
The misuse of easily accessible and highly dangerous substances like aerosols or solvents is unlikely to be acceptable at 15.

What about dangerous behaviour or things teens might copy?
We consider the risk of potential harm to impressionable teenagers. For example, dangerous behaviour such as hanging, suicide and self-harming should not dwell on detail which could be copied.

Screen Shots from the Trailer