A2 Media Blog for the film VALEO by Jessica Bartholomew, Tabitha Baker and Gemma Lynch

Saturday, 8 December 2012

Target Audience

As the characters in our trailer will  be teenage, our target audience is teenagers and young adults between the ages of 15 and 25. Portraying the internet and new technology as powerful is something that would appeal to this age group, if we were aiming it at an older audience, such as parents, then we would explore the dangers of the internet for children. The inclusion of the government control aspect would also appeal to this group as politics have just become important in their lives, deciding which party they will vote for (when they can vote) is something that young people think very deeply about. The decisions made by the government also highly effect them, especially as they start to go into employment and pay university fees and tax. This means that this will be a topic of interest to this age group. All four of our characters are so different that there will be one character that each individual audience member will be able to identify with.

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