Evaluation Question 1 In What Way Does Your Media Product Use, Challenge and Develop Conventions of Real Media Products

VIEW OUR EARLIER POST ON THE CONVENTIONS OF DYSTOPIAN AND THRILLER FILMS

Evaluation Question 2: How effective is the combination of your main product and your ancillary tasks?

Evaluation Question 3: What Have You Learned From Your Audience Feedback?

Evaluation Question 4: How did you use media technologies in the construction, research, planning and evaluation stages?

Final Poster

This is the final version of our poster for the film 'VALEO'. We used the same thin blue font for the tagline as in the website and the same still of the title as in the trailer and on the website.
We added our billing block from the trailer onto the bottom and the certification '15' for our film.

Final Website

For our final website design we used the exact same still of the political leader from the trailer as we did on the poster for continuity.
We also used the same font and colour for the text as in the trailer and poster. We embedded the trailer onto the website by putting it on YouTube and then wix.com allowed us to embed the video. We added Facebook and Twitter icons to the top of the website to allow visitors to find our social networking pages.
We used thin blue font and thin blue lines for the tabs at the top of the page to link with the blue of the title and the cold blue wash in the trailer and the image for the trailer and background of the website, we also used this in the font of the tagline.
We also hid small hype social networking icons on the website so that those interested in the film and looking at the website might find it and feel special that they've found them when they were hidden.
We added reviews to the website from 'Empire Magazine', 'The Telegraph' and 'Total Film Magazine'. These  will generate more interest in the film and people who read these productions would take their review seriously because they come from credible sources.

http://dotcoma2media.wix.com/valeo-film 

Feedback for the Second Draft

Things that need adding:

• Stock footage of rioting to show that it's spread nationwide
• 'COMING SOON'
• Billing Block
• More white noise
• More shots around
• More anchorage
• Production company

Feedback from First Draft

This is the first draft of our trailer: 

To find out what we needed to change for our second draft we uploaded our first cut to YouTube and asked a couple of people what they thought. 

Positive Feedback

• What the political figure at the beginning is saying is 'powerful & convincing' and makes viewers feel 'patriotic and emotional' 
• The characters look right for their roles
• The anchorage 'what happens when internet freedom becomes internet control' looks really good with the letters being typed into Google
• The shot of Charlie watching the 'VALEO' video at the beginning links her with the video well
• The background music (land of hope and glory) to the 'VALEO' video evokes the viewer's patriotism

Creative Criticism 

• The political figure is too young and not forceful enough 
• The camera quality is poor therefore making action blurred and the colours unclear 
• The way the lines are delivered isn't dramatic enough so doesn't catch the audience's attention
• The story isn't clear and the clips don't indicate what happens
• The audio quality is bad, so the dialogue sounds less dramatic 
• The sound bridge doesn't link to the clips properly 
• The clips don't link to each other effectively or form a storyline 
• Sound continuity is poor 
• The music is copyrighted so cannot be used

Steps which we took to correct this: 

• Re-filmed some shots
• Filmed some new shots
• Edited them together in more creative ways
• Use anchorage to explain more of the narritive
• Re-filmed the 'VALEO' video with a new political figure
• Choosing new music to create more suspense 

Screen Shots from the Trailer

Evaluation of our first draft of the trailer

In what ways does your media product use, develop or challenge forms and conventions of real media texts? (Evaluation of our first draft)

After completing our first draft we have made these observations:

What has been successful in our first cut: 

- the positioning of the clips

- the use of white noise 

- the music chosen (which has appropriate dynamics)

- the shots of Charlie watching the youtube video 

Codes and conventions used:

- quick cuts

- anchorage and inventive ways of getting in anchorage (google)

- dialogue

What we need to change/add:

- add reviews in forms of Facebook posts

- change the font of the anchorage

- add the name and release date of the film

- add clips with higher quality footage and camera work

- add credits page

- add a wash to make it more blue and technological 

- close ups on face 

- computer screen light on face clips

This is the link to our first cut on YouTube:
http://www.youtube.com/watch?v=Faz-yaGGiHA&feature=youtu.be