Final Promotional Package

Poster













Trailer

















Website

Evaluation Question 1 In What Way Does Your Media Product Use, Challenge and Develop Conventions of Real Media Products

VIEW OUR EARLIER POST ON THE CONVENTIONS OF DYSTOPIAN AND THRILLER FILMS

Evaluation Question 2: How effective is the combination of your main product and your ancillary tasks?

Evaluation Question 3: What Have You Learned From Your Audience Feedback?

Evaluation Question 4: How did you use media technologies in the construction, research, planning and evaluation stages?

Final Poster

This is the final version of our poster for the film 'VALEO'. We used the same thin blue font for the tagline as in the website and the same still of the title as in the trailer and on the website.
We added our billing block from the trailer onto the bottom and the certification '15' for our film.

Final Website

For our final website design we used the exact same still of the political leader from the trailer as we did on the poster for continuity.
We also used the same font and colour for the text as in the trailer and poster. We embedded the trailer onto the website by putting it on YouTube and then wix.com allowed us to embed the video. We added Facebook and Twitter icons to the top of the website to allow visitors to find our social networking pages.
We used thin blue font and thin blue lines for the tabs at the top of the page to link with the blue of the title and the cold blue wash in the trailer and the image for the trailer and background of the website, we also used this in the font of the tagline.
We also hid small hype social networking icons on the website so that those interested in the film and looking at the website might find it and feel special that they've found them when they were hidden.
We added reviews to the website from 'Empire Magazine', 'The Telegraph' and 'Total Film Magazine'. These  will generate more interest in the film and people who read these productions would take their review seriously because they come from credible sources.

http://dotcoma2media.wix.com/valeo-film 

Valeo Video - Development

Production Company

From looking at existing media texts we found that every film has a production company. These include large companies such as Warner Bros and Disney, but there are also small production companies which are less well known. The name of the production company is most often found towards the beginning of the trailer and they almost always have an animation. For our film we decided to create our own production company animation for our trailer.
Creating our own production company animation makes out film seem more realistic and we decided to call it 'Dot Com Films' because this links in with the main theme, of technology and the internet, in our film. The words 'Dot Com Films' in black being put over and over each other makes it

Final Storyboard

Composition of the Poster & Website

We chose this still of the political leader from the trailer for the background of our poster and website because of the under lighting of the face which contrasts the black of the back drop. The expression on his face looks aggressive and powerful and the shadow of his glasses makes him look angry. 

The composition of the still having the leader on the left of the photo and the space on the right makes it look like he needs someone else there next to him, inviting the viewer of the VALEO video ('The Time Is Now') to side with him and therefore makes them want to follow the movement, accentuating the themes of manipulation in the film. 

Reason for the name 'VALEO'

The name of the opposing organisation needed to appropriately reflect its strength and control.

We therefore chose the name 'Valeo' (Latin for power, strength and influence) to portray these qualities.

Hype for VALEO

To promote the release of the film 'VALEO' a Facebook page and Twitter have been created to make people think that VALEO is a real organisation.

Twitter:

 Facebook Page: 

For these pages we created variations on the image of the leader with the text 'VALEO':

Certification of VALEO

We have chosen to classify our trailer as a 15.
Reasons for this are the following:

The theme
The theme of the film will be complex and dark, thus unsuitable for those under the age of 15.

Strong violence 
In the film there would be scenes of strong violence from protesters and conflict between characters

Frequent strong language 
The film would contain strong language due to the age of the characters (18 years old) and the nature of their arguments.

'VALEO' would not be an 18 because it will not 'dwell on the infliction of pain or injury' and then will not be 'continued or aggressive use' of the 'strongest terms'.

Screen Shots from the Trailer

Deconstructing Posters To Create A Criteria

Fonts for Website, Poster and Trailer Anchorage

For our trailer we need to carefully select a suitable font to use for the anchorage, it is also important that this can be transferred effectively onto our poster and website and still accurately portray the tone and theme of the film we are promoting. 

We have chosen the fonts below because we feel they would all fit appropriately into our promotional package. 

squared display

We chose this font because of the futuristic and technological appearance. We considered that the thin lines may not show the power that we intended, however after deconstructing the film poster for 'Strange Days' we realised that the thin font stands out and create intrigue. 

induction

Recent Violence Blamed on The Power of The Internet

http://www.huffingtonpost.com/timothy-karr/newtown-media-lanza_b_2311367.html 

This links to our trailer theme as the internet is used as a reason for why these events have taken place. These occurences suggest that the internet can influence violence through the means of control.

Initial Shooting Script & Storyboard

White noise for a split second

Long shot of young man, smartly dressed and standing in front of a large Union Jack flag 

Cut to a medium shot of his face and shoulders as he stares directly into the camera lens 

The words spoken by the man ('the time is now') are followed by a smile and the shot zooms out to reveal that it is a YouTube video 

The shot continues to zoom out to the back of a young girl's head who is sitting in a dark room, illuminated by the light of the computer screen and stops at a medium shot of the back of the girl's head.
The words 'WHAT HAPPENS WHEN...' come on the screen.
The words typed into 'Google' 'INTERNET FREEDOM'
The words 'BECOMES' comes on the screen.
The word 'FREEDOM' is deleted from Google and the word 'CONTROL' is typed in.

Cut to a high angle shot of a train station in a rural area, where the protagonist (Megan) is walking with Ali. The words 'so you don't think that 'Valeo' video is weird or anything?' are heard as the shot cuts to a close up of Megan's face as she is walking.

The conversation creates a soundbridge, the words 'i don't know - i just don't like what's happening, it's like it's got some kind of hold on everyone at the moment' over a rapid series of close up shots of fingers on keyboards, people watching the video, violent and abusive YouTube comments against the government, Facebook pages etc.
Cut back to the scene of the two girls at the station, close up shot of Ali's face as she says 'it's just a video'. (If possible, the drop in the music will happen here)

Suddenly, the viewer is bombarded with shots of violence and mayhem including:
- Stock footage of riots and a compilation of news reports showing violence
- A medium shot of Jess, Charlie and Ali watching the video
- Quick shot of the part of the video where the man smiles into the camera
- A long shot of the same man in the video giving a passionate speech, with references to bringing down the government to an audience
- A pan across the faces of the audience - showing their excited, equally passionate expressions
- A low angle shot of several marching feet
- Quick extreme close up shots of the word 'Valeo' being typed into various social networking sites
(THROUGHOUT THIS THERE ARE FACEBOOK COMMENTS ETC ACTING AS REVIEWS FROM NEWSPAPERS ETC)
(ALSO THROUGHOUT THERE ARE TWEETS SHOWN INTERLINKED BETWEEN SHOTS WHICH ONE WORD AT A TIME REVEAL THE PHRASE 'THE TIME IS NOW')
This ends with another sound bridge of Megan shouting 'why do you think everyone's gone mental, it's the video'
We see Megan shouting the last half of the dialogue using a long shot where we can see Megan and Charlie in a rural landscape, Charlie is on top of a hill, and staring down at Megan.
For a second there is an uncomfortable silence (possibly with the high-pitched noise) before a close up on Charlie's face as she says 'but the time is now'
The scene cuts to white noise, then the name of the film and its release date.

This is the kind of thing we were thinking of using for music - have it building up throughout the first part of the trailer apart from when the youtube video is being seen - and then see how it looks.
We have e-mailed the user who made it asking if we can use this particular one so we are just waiting to hear back from him.

Sound / Music Inspiration

Obviously, for copyright reasons, we will not be able to use the songs we have found here. However, if we created our own track we would like to emulate elements of these songs.

We have taken inspiration from this song for our own sound choices because we felt it was powerful and up to date. 

This song links to the Internet Explorer advert, we therefore want to use something that people will recognise and that will be memorable. 

 

This song is made up entirely of Microsoft XP error messages, we want to emulate this idea of technology within the music itself as it's very relatable to our trailer. 

For part of our trailer, we want to include a continuous beeping, to create tension and replicate an error message on a computer.

For our beeping sound, we also felt that the beeping part of this video could be replicated to produce an eerie effect.